Fundamentals of Public Relations and Marketing Communications in Canada

William Wray Carney, Leah-Ann Lymer

• Publisher: Pica Pica Press
• Year: 2022
• ISBN:
  9781772126518
• Topic: Business
• Subtopic: Business Communication
• Index: Business

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada.Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue.Sponsor: Hill + Knowlton Strategies

Table of contents

• Cover
• Title Page
• Copyright Page
• Dedication
• CONTENTS
• Foreword
• Acknowledgements
• Introduction
• UNIT ONE: THE ESSENTIALS
• UNIT TWO: MARKETING
• UNIT THREE: ELEMENTS OF PUBLIC RELATIONS AND MARKETING COMMUNICATIONS
• Appendix A: Sample Communications Plan
• Appendix B: Tips for Media Interviews
• Glossary of Key Terms
• Contributors
• Index