Review of Marketing Research
eBook - PDF

Review of Marketing Research

  1. 216 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Review of Marketing Research

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About This Book

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series.

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Yes, you can access Review of Marketing Research by Naresh K. Malhotra in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Marketingforschung. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2008
ISBN
9780857247278
Topic
Betriebswirtschaft
Subtopic
Marketingforschung

Table of contents