Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
eBook - PDF

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

  1. 392 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

Book details
Table of contents
Citations

About This Book

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.

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Yes, you can access Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) by Arch G. Woodside, Suresh C. Sood in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Hostelería, viajes y turismo. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Emerald Group Publishing Limited
Year
2016
ISBN
9781785602160
Topic
Negocios y empresa
Subtopic
Hostelería, viajes y turismo

Table of contents

  1. Front Cover
  2. Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
  3. Copyright page
  4. Contents
  5. About the Authors
  6. Editorial Board
  7. 1 Introduction
  8. 2 Theory of Brand Enabling Archetype Enactment by Consumer
  9. 3 Literature Review
  10. 4 Method: Story Listening and Collection
  11. 5 Archetype Processing and Story Analysis
  12. 6 Creator Archetype
  13. 7 Every Person Archetype
  14. 8 Explorer Archetype
  15. 9 Hero Archetype
  16. 10 Innocent Archetype
  17. 11 Jester Archetype
  18. 12 Lover Archetype
  19. 13 Magician Archetype
  20. 14 Outlaw Archetype
  21. 15 Ruler Archetype
  22. 16 Sage Archetype
  23. 17 Shadow Archetype
  24. 18 Caregiver Archetype
  25. 19 Theory Refinement, Implications, and Conclusions
  26. Appendices
  27. References