Campaign 2010

The Making of the Prime Minister

Nicholas Jones

• Publisher: Biteback Publishing
• Year: 2011
• ISBN:
  9781849542685
• Topic: Politics & International Relations
• Subtopic: Politics
• Index: Politics & International Relations

In the run-up to the general election of May 2010 it was universally acknowledged that whatever the outcome, this vote would start a fresh chapter in British political history. But no one anticipated just how fresh that chapter would be - Twists and turns made it an election like no other. David Cameron launched the Tories' poster campaign with an unblemished photograph of himself - and it became the most parodied image of the election. Nick Clegg went into the fi rst of the leaders' television debates derided as 'The Other One' - and emerged as a major player, with 'I agree with Nick' the campaign's unlikely catchphrase. Mrs Gillian Duffy went out to buy a loaf of bread in Rochdale - and happened to encounter Gordon Brown, with disastrous consequences for the Labour cause. But none of the soap opera of the weeks leading up to 6 May could match the drama of the days following the election's inconclusive result: the positioning, the posturing, the negotiating and the bargaining which eventually saw David Cameron moving into 10 Downing Street in a coalition government with the Liberal Democrats. A fresh chapter in political history - and a fresh level of political theatre incisively described by Nicholas Jones.

Table of contents

• Cover
• Title Page
• Table of Contents
• 1 : CAMERON IN DOWNING STREET
• 2 : EARLY YEARS
• 3 : THE BIG SPEECH
• 4 : THE NON-ELECTION OF 2007
• 5 : MURDOCH SWITCHES
• 6 : EXPENSES
• 7 : DEALING WITH THE NON-DOMS
• 8 : LEADERS’ WIVES
• 9 : THE TV DEBATES
• 10 : CAMPAIGN ROUND-UP
• 11 : ONWARD TO MAY 2015
• INDEX
• Copyright