Introduction to Graphic Design
A Guide to Thinking, Process, and Style
- 256 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning journey. Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics. - Boxes of "Do's and Don'ts", tips and discussion points
- Practical exercises throughout the book
- Design In Action case studies
- Broad variety of inspirational work from international designers
- Includes advice on design development, research, presenting and critiquing work This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.
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Table of contents
- Cover
- Title Page
- Contents
- Preface
- 1
- Chapter 1: Overview of the Field
- 2
- Chapter 2: Concepts and Ideas
- 3
- Chapter 3: Form and Space
- 4
- Chapter 4: Working with Color
- 5
- Chapter 5: Typography
- 6
- Chapter 6: Using and Creating Imagery
- 7
- Chapter 7: Layout and Arrangement
- 8
- Chapter 8: Context and Production
- 9
- Conclusion
- Glossary
- Picture Credits
- Acknowledgments
- eCopyright