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WordPress 3 Search Engine Optimization
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About This Book
In Detail
WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business.
WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand.
We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings.
We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress.
WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
A complete guide to dominating the search engines with your WordPress site
Approach
This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way.
Who this book is for
This book is written for anyone using WordPress, ranging from owners of business sites to website developers and blog owners. Any WordPress user who wants to sell products or services, or send out a message to the world will find that getting better rankings in the search engines will help them reach their goal faster.
Some prior knowledge of WordPress is expected but no prior knowledge of search engine optimization is needed for this book. Readers will get a deeper level of knowledge on how to make their website rank better and attract more visitors.
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Yes, you can access WordPress 3 Search Engine Optimization by Michael David in PDF and/or ePUB format, as well as other popular books in Computer Science & Open Source Programming. We have over one million books available in our catalogue for you to explore.
Information
WordPress 3 Search Engine Optimization
Table of Contents
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Support files, eBooks, discount offers and more
Why Subscribe?
Free Access for Packt account holders
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Errata
Piracy
Questions
1. Getting Started: SEO Basics
Introducing SEO
Improving your rank on all search engines
Exploring the changing nature of search engines
Understanding a search engine's inner working
Preparing the index
Querying the index
Exploring on-page search ranking factors
Weighing search factors
Understanding the search algorithm
Ranking factor: body content
Serious ranking power: title tags and meta tags
Using heading tags (h1, h2, h3)
Optimizing code quality and load speed
Menus, internal navigation, and link structure
Image filenames and alt tags
Text attributes: bold, italics, and underline
Ranking factor: high page count
Fodder for search engines: fresh content
Using the subtle power of outbound links
Understanding off-page ranking factors
Links are the power
Creating natural links
Avoiding over-optimization
Converting visitors to customers: the third spoke of SEO
Creating conversion-based websites
Summary
2. Customizing WordPress Settings for SEO
Setting goals for your business and website and getting inspiration
Analyzing your audience
Determining the goal of your website
Following the leaders
Gauging competition in the search market
Knowing what WordPress already does for your SEO
Understanding WordPress' economical architecture
Building large sites quickly with WordPress
Earning respect with search engines
Leveraging WordPress' blogging capabilities
Displaying RSS feeds
Finding your RSS feed
Promoting your RSS feed
Automatically creating descriptive URLs with WordPress permalinks
Creating reliable, text-based navigation
Engaging visitors with built-in collaboration, contribution, and community building
Employing user roles to get your team involved
Improving ranking with user comments
Using update services
Understanding what WordPress doesn't do for your SEO
Tackling duplicate content within WordPress
Overcoming landing page customization limitations
Understanding limitations on page-by-page navigation
Summary
3. Researching and Working with Keywords
Building your site's foundation with keyword research
Understanding relevance and the effect of short-tail and long tail keywords
Developing a powerful long tail search strategy
Researching keyword search volume with online keyword tools
Google's SKtool
SEO Book's free keyword tool
Google Insights
Online keyword tool: Wordtracker's free keyword tool
Identifying and developing your keywords
Gathering keywords: Thinking about your customer's (imperfect) intent
Generating keyword ideas with online tools
Generating alternative keyword ideas with Google Sets
Generating alternative keywords with SEOTools Keyword Suggestion Scraper and Google Suggest
Building keyword lists with common qualifiers
Analyzing customers' search behavior
Building keyword lists with location names
Learning how customers engage in local search
Applying long tail theory to local search
Following the people, following the money
Tuning and honing your keyword list
Prioritizing keywords
Building first, second, and third tier Keywords
Accounting for seasonal trends
Spotting seasonal keyword patterns with Google Trends
Tuning your list: Negative keywords
Grouping keywords into families
Finding new keywords
Eyeing the competition
Finding new keywords with Google Analytics
Finding new keywords With Google AdWords
Summary
4. Understanding Technical Optimization
Choosing a keyword-rich domain name
Buying/acquiring domain names
Hyphens and extra characters in domain names
Creating an effective permalink structure
Highly customized permalinks
Optimizing your Page/Post titles and title tags
Page/Post titles processing in WordPress
Crafting title tags
Crafting Page/Post titles
Configuring WordPress to generate meta descriptions
Best practices for meta descriptions
Crafting meta descriptions
A dying HTML element: meta keyword tags
Optimizing your body content
Best practices for optimizing body content
Keyword density in body content
Case Study: Keyword density test of master pages
Optimizing heading tags
Optimizing WordPress templates
Improving rankings with optimized images
Inserting images and optimizing image properties in WordPress
Manipulating image sizes to speed up website load times
The ultimate WordPress robots.txt file
Optimizing with the XML Sitemaps plugin for WordPress
SEO power tool: Google Webmaster Central
Summary
5. Creating Optimized and Engaging Content
Engaging visitors with your content
Writing effective titles and headlines
Using WordPress tags
Creating keyword-rich content
Keeping it natural
Avoiding automated content plugins
Writing for your audience
Thinking about a searcher's intent
Providing quality information
Writing to get results
Developing your writing style
Narrative styles
Structuring your content using taxonomy and hierarchy
Using WordPress categories
Managing your categories with plugins
Advanced Category Excluder
Multi Column Category List plugin
My Category Order
Fold Category List
Hiring a writer
Where to hire content writers
Summary
6. Link Building
Understanding the importance of backlinks
The mathematics and operation of PageRank
The PageRank damping factor
PageRank is shared among outbound links
Distinguishing between dofollow versus nofollow links
Understanding nofollow links
Avoiding and identifying nofollow links
The diminishing universe of followed links
Making use of nofollow links
PageRank: summary and conclusion
Authority links: what they are and why you want them
Link anchor text
Site-wide links and footer links
Repetitive links from common IP addresses
How to measure your inbound links
Measuring inbound links with Yahoo! Site Explorer
Measuring inbound links with Google
Measuring inbound links with online tools
Measuring inbound links with paid tools
Getting links through link directories
Finding valuable link directories
Building links with super directories: Yahoo! directory and DMOZ
Building links with article submission sites and directories
The best article directories
Setting up accounts with Ezine Articles and Squidoo
Ezine Articles
Squidoo
Link building by commenting on blogs and forums
Blog commenting
Comment for good, not for evil
Forum commenting and signatures
Building links through direct link requests
Asking for links from the sites in your niche
Telling webmasters why they should link to you
Requesting links from vendors
Reciprocal linking: is it dead?
Building links by creating link bait
Resource lists
Sharing a humorous story or article
Writing about current events
Writing something controversial
Interviewing an expert
Giving something away
Testing something
Developing How-to Information
Creating video content
Creating quizzes
Using a catchy title
Examples of effective link bait
NxE's 50 most influential bloggers
Fast lane the slide
The CMO's guide to the social media landscape
Summary
7. Using Social Media
What is a search engine?
Going viral with social media
Using LinkedIn to promote your business or website
Microblogging with Twitter for business
Employing Twitter for your business
How to get people to follow you on Twitter
Using Twitterfeed to automatically update your followers of new blog posts
Top tips for using Twitter for business
Using Twitter to promote your business
Using social bookmarking sites to promote your business
Getting started with social bookmarking
Choosing a social bookmarking site
Beginning with social bookmarking sites
Promoting your website through social bookmarking sites
Timing is important
Your ranking matters
Submit a catchy headline or title
Remember to choose an appropriate social bookmarking site for your business
Remember that social bookmarking websites are communities
Leveraging Facebook for a business or blog
Using Facebook to promote a new or existing business or blog
Utilizing the full potential of Facebook
Using a Facebook business page to promote your business or blog
Using a Facebook group to promote your business or blog
Choosing between a Facebook page and a Facebook group to promote your business or blog
Sharing content and connecting with others on Facebook: useful features and applications
Joining groups
Increasing your circle of friends
Updating your status often
Posting wall comments
Using the Birthday Reminder application
Adding an RSS feed to your page or profile
Using Facebook Ads
Linking your external website to Facebook
Building a Facebook landing page
Step 1: Add the static Facebook master language application
Step 2: Configure your new company Profile tab
Step 3: Make your landing page your default home page
Step 4: Add great content to your landing page
Automating Facebook updates with FacePress II
Going viral with the Share on Facebook plugin (and several others)
Automating twitter posts with Tweet This
Promoting your business or blog with YouTube
Using YouTube as a hosting and delivery ...
Table of contents
- WordPress 3 Search Engine Optimization