Popularizing Science in the Digital Era
eBook - ePub

Popularizing Science in the Digital Era

A Multimodal Genre Perspective on TED Talk Videos

  1. 160 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Popularizing Science in the Digital Era

A Multimodal Genre Perspective on TED Talk Videos

Book details
Table of contents
Citations

About This Book

This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.

Drawing on insights from genre analysis, the systemic functional approach to multimodal discourse analysis, and the social semiotic approach to multimodality, the volume examines the communicative contexts in which TED talks are constructed, their rhetorical structure, the deployment of multimodal tools, and diachronic developments. The book reflects on the ways in which TED talks are uniquely positioned to offer new insights into how experts disseminate scientific knowledge for non-specialist audiences, constructed as they are within a community defined by a fluidity and diversity of audiences and speakers. The volume offers strategies for not only making the process of disseminating specialized knowledge more engaging and accessible but also expanding their own semiotic and communicative repertoires, increasingly crucial in our digitally driven era.

This book will be of interest to students and scholars of English for Specific Purposes, multimodality, discourse analysis, and digital communication.

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Yes, you can access Popularizing Science in the Digital Era by Sichen Xia in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
ISBN
9781000898149
Edition
1
Topic
Languages & Linguistics
Subtopic
Linguistics
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Half-Title Page
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. 1 Introduction
  8. 2 Scientific popularization and TED talks
  9. 3 Digital communication, genre, and multimodality
  10. 4 The communicative context
  11. 5 Generic structure of TED talks
  12. 6 Multimodal strategies in TED talk videos
  13. 7 Diachronic changes in TED talk videos
  14. 8 Beyond TED talks: Toward a model
  15. References
  16. Appendices
  17. Index