Magento Search Engine Optimization
eBook - ePub

Magento Search Engine Optimization

  1. 132 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Magento Search Engine Optimization

Book details
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About This Book

In Detail

Magento is a feature-rich, professional, open source e-commerce application that offers merchants complete flexibility and control over the look, content, and functionality of their online store. You may have the most attractive Magento store on the Internet with the most competitive prices, but without visitors, you'll struggle to make significant sales. By increasing your website traffic through SEO and implementing a few simple conversion rate optimization techniques, it's possible to see a dramatic growth in revenue through your website.

Starting with the basics, Magento Search Engine Optimization is a comprehensive guide on how to better optimize your Magento store for search engines such as Google, Bing, and Yahoo. This book will show you how to maximize Search Engine Optimization for your shop website as well as how to implement and incorporate SEO-enhancing techniques and features, layering them progressively into your Magento shop site.

With this example-oriented guide, you will become acquainted with a lot of the SEO-related features that Magento is equipped with and how to enable these and configure them correctly. You'll learn which types of pages are most appropriate for optimizing various types of keywords, leaving you well equipped for the on-going management and optimization of your Magento store.

You'll also learn how to implement best practices when optimizing all the different elements on category and product pages such as titles, descriptions, and headings. This book also contains information on important SEO topics such as multi-regional store implementations, improving page loading speeds, and tracking your customers through Google Analytics. You will be able to add semantic mark-up to your pages and implement technical URL rewriting to avoid common duplicate content problems. There's also a whole chapter dedicated to some of the best SEO-related Magento extensions. By the end of this book, you will be armed with optimization techniques that will help you generate more sales.

Approach

This book is an easy-to-follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO.

Who this book is for

This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going SEO campaign.

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Information

Publisher
Packt Publishing
Year
2014
ISBN
9781783288571
Edition
1
Topic
Ciencia de la computación
Subtopic
Programación web

Magento Search Engine Optimization

Table of Contents

Magento Search Engine Optimization
Credits
About the Author
About the Reviewers
www.PacktPub.com
Support files, eBooks, discount offers, and more
Why Subscribe?
Free Access for Packt account holders
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Downloading the example code
Errata
Piracy
Questions
1. Preparing and Configuring Your Magento Website
Focusing on your keywords
The role of the home page
Structuring our categories for better optimization
Optimizing our CMS pages
Optimizing our titles, content, and meta information
Adjusting our Magento configuration for SEO
Default <head> settings
XML sitemap
Google Analytics
Summary
2. Product and Category Page Optimization
Optimizing titles and descriptions for the SERPs
Adjusting our category titles and descriptions
Adjusting our product titles and descriptions
Optimizing our URL keys
Layout and content considerations
Category page layout
Product page layout
Optimizing our headings
Optimizing product and category descriptions
Additional tips for content
Optimizing images and selling your product
Implementing schema (rich snippets)
Adding the schema.org markup to our templates
Implementing social sharing for products
Summary
3. Managing Internationalization and Multiple Languages
Choosing the right domain structure for multiregional websites
Store-specific configuration
Translating URL keys
Translating template content
Avoiding duplicate content when translating pages
Summary
4. Template/Design Adjustments for SEO and CRO
Organizing our heading structure
Changing our heading structure on the home, category, and product pages
Integrating the breadcrumb and organization schema
Adding structured data to our breadcrumbs
Adding rel=next/prev to our category pagination
Adding reviews directly onto our product pages
Removing unwanted blocks from the checkout
Summary
5. Speeding Up Your Magento Website
SEO benefits of a fast Magento website
Magento configuration settings to increase speed
.htaccess modifications
Server-side performance and scalability
Online tools to test performance
Mage Speed Test
Pingdom Website Speed Test
Google Page Speed Insights
Summary
6. Analyzing and Tracking Your Visitors
An overview of e-commerce analytics reports
Adding secondary dimensions and advanced filters
Advanced segments
Understanding Multi-Channel Funnels
Assisted conversions
Top conversion paths
Adding events to track phone number clicks
Universal Analytics
Implementing and analyzing content experiments
Summary
7. Technical Rewrites for Search Engines
Additional .htaccess modifications
Maintaining a www or non-www domain prefix
Removing the /index.php/ path once and for all
Redirecting /home to our domain
Redirecting older pages
Improving our robots.txt file
Resolving layered-navigation duplicate content
Summary
8. Purpose-built Magento Extensions for SEO/CRO
Installing extensions
Popular SEO-specific Magento extensions
SEO Suite Ultimate by MageWorx
Google Shopping feed by Rocket Web
Universal Analytics by Aromicon
Magento WordPress Integration by FishPig
AddThis by AddThis
Creare SEO by CreareGroup
Extensions to help improve CRO
Turpentine by Nexcess
One Step Checkout by OneStepCheckout.com
Noteworthy extension developers
Summary
Index

Magento Search Engine Optimization

Copyright © 2014 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: January 2014
Production Reference: 1080114
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-78328-857-1
www.packtpub.com
Cover Image by Zarko Piljak ()

Credits

Author
Robert Kent
Reviewers
Alejandro Garcia De Frenza
James B. Phillips
Brady Sewall
Acquisition Editors
James Jones
Neha Nagwekar
Commissioning Editor
Shaon Basu
Technical Editors
Neha Mankare
Shiny Poojary
Siddhi Rane
Copy Editors
Sarang Chari
Brandt D'Mello
Adithi Shetty
Project Coordinator
Jomin Varghese
Proofreader
Paul Hindle
Indexers
Monica Ajmera
Mehreen Deshmukh
Production Coordinator
Conidon Miranda
Cover Work
Conidon Miranda

About the Author

Robert Kent is a Magento Certified Developer with over four years of experience using the Magento framework. He currently works at Creare Communications Ltd., one of the UK's largest SEO and web design companies based in the Midlands.
With over 5 years of experience working on a variety of projects across multiple open source frameworks, he has gained expertise in PHP, XML, jQuery, and a wide range of other web-based languages.
Working in an R&D capacity developing extensions, and plugins for both Magento and WordPress, he also plays a key role in developing new techniques and standards for both of these platforms from an SEO perspective.
This is his second book based on Magento, the first book being Magento Shipping How-To, Packt Publishing—a guide on how to configure shipping settings within Magento.
I would like to thank James Bavington, Sarah Edwards, and Andrew Allen for all their support, advice, and SEO expertise, all of which wer...

Table of contents

  1. Magento Search Engine Optimization