The Essential Guide to Business for Artists and Designers
eBook - PDF

The Essential Guide to Business for Artists and Designers

  1. 344 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Essential Guide to Business for Artists and Designers

Book details
Book preview
Table of contents
Citations

About This Book

This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries. With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise. Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include:
- Building networks and successful negotiation tactics
- Promoting an engaging social media presence
- Business planning and money management
- Overview of legal, tax and intellectual property issues
- Setting up a website and trading online
- Exploiting innovation and future trends As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America. This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.

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Yes, you can access The Essential Guide to Business for Artists and Designers by Alison Branagan in PDF and/or ePUB format, as well as other popular books in Art & Art & Business. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Bloomsbury Academic
Year
2017
ISBN
9781474250566
Edition
2
Topic
Art
Subtopic
Art & Business
Making 
Creativity 
Pay
23
The 
importance 
of 
planning 
and 
preparation
If 
you 
are 
currently 
studying 
at 
college 
in 
either 
your 
second 
or 
third 
year, 
it’s 
advisable 
to 
plan 
your 
own 
marketing 
campaign 
as 
a 
group 
effort. 
If 
you 
are 
in 
your 
third 
year, 
it’s 
wise 
to 
have 
a 
meeting 
in 
the 
October 
before 
your 
summer 
degree 
show. 
It’s 
best 
to 
start 
at 
least 
eight 
months 
before 
any 
kind 
of 
showcasing 
event, 
whether 
a 
degree 
show 
or 
other 
exhibition 
in 
a 
gallery 
or 
design 
fair.
The 
earlier 
you 
start 
contacting 
the 
media, 
clients 
or 
potential 
employers 
the 
better. 
It’s 
still 
possible 
to 
do 
a 
reasonable 
amount 
of 
promotion 
two 
to 
three 
months 
before 
a 
show, 
especially 
via 
social 
media, 
but 
it’s 
unlikely 
that 
you 
will 
gain 
any 
magazine 
features 
in 
the 
large-circulation 
style 
monthlies 
or 
design 
periodicals 
within 
such 
a 
short 
timeframe. 
For 
example, 
a 
June 
issue 
is 
likely 
to 
be 
printed 
in 
the 
first 
week 
of 
April 
or 
even 
earlier.
A 
mini 
marketing 
plan 
and 
tips 
appear 
in 
Chapter 
7. 
Don’t 
just 
rely 
on 
others 
to 
do 
the 
marketing 
for 
you. 
Even 
if 
you 
are 
working 
in 
a 
team, 
no 
one 
but 
yourself 
will 
have 
your 
best 
interests 
in 
mind.
A 
degree 
show 
at 
Central 
Saint 
Martins, 
London
© 
John 
Sturrock, 
2013

Table of contents

  1. TABLE OF CONTENTS
  2. Foreword
  3. Acknowledgements
  4. Introduction
  5. Chapter 1 - Making creativity pay
  6. Chapter 2 - How to make a living
  7. Chapter 3 - Overview of business start-up
  8. Chapter 4 - Money management
  9. Chapter 5 - Business planning
  10. Chapter 6 - Building networks
  11. Chapter 7 - Self-promotion
  12. Chapter 8 - Funding and sponsorship
  13. Chapter 9 - Creative crimes
  14. Chapter 10 - Confidence and negotiation tactics
  15. Chapter 11 - Records, tax and basic bookkeeping
  16. Chapter 12 - Websites, blogs and social media
  17. Chapter 13 - Innovation and future trends
  18. Chapter 14 - Ideas for growth
  19. Appendix 1: Business knowledge exercises
  20. Appendix 2: Answers to the costing and pricing quiz in Chapter 4
  21. Glossary
  22. Useful organisations
  23. Quotation credits
  24. Index