Marketing e emoções
eBook - ePub

Marketing e emoções

  1. 288 pages
  2. Portuguese
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing e emoções

About this book

Marketing e Emoções apresenta uma síntese das principais e recentes descobertas a respeito das emoções no contexto do marketing e consumo. Este livro é direcionado aos profissionais e acadêmicos da área de negócios, bem como àqueles que sentem o desejo de incrementar suas decisões e comportamento enquanto consumidores. Não há decisão sem emoção. Vivemos em contextos complexos, incertos e saturados de opções e informações, portanto é importante compreendermos como se dá a influência das emoções em nossas escolhas. Conhecer os processos afetivos possibilita aos consumidores aprimorar suas preferências e, consequentemente, melhorar seu bem-estar. A obra também propicia aos profissionais da área de negócios um entendimento mais sólido sobre algumas práticas de marketing, além de contribuir para um trabalho mais responsável e exitoso. A riqueza de conteúdo de cada capítulo, aliada à transmissão acessível dos achados científicos, concede aos leitores um vasto conhecimento sobre o tema.

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Information

Publisher
PUCPRess
Year
2022
eBook ISBN
9788554945954
Topic
Business
Subtopic
Marketing Research
Index
Business

Table of contents

  1. Capa
  2. Folha de Rosto
  3. Créditos
  4. Sumário
  5. Introdução
  6. Felicidade
  7. Amor
  8. Orgulho
  9. Culpa
  10. Arrependimento
  11. Raiva
  12. Medo
  13. Ansiedade
  14. Inveja
  15. Tristeza
  16. Considerações finais

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Yes, you can access Marketing e emoções by Elder Semprebon in PDF and/or ePUB format, as well as other popular books in Business & Marketing Research. We have over one million books available in our catalogue for you to explore.