eBook - ePub
Marketing e Comunicação no Universo Digital
- 152 pages
- Portuguese
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Marketing e Comunicação no Universo Digital
About this book
O mundo das tecnologias digitais e da internet é disruptivo. Para qualquer lugar que olhamos encontramos a forte presença do universo digital influenciando as decisões de compras e a forma como as empresas tomam decisões relacionadas ao lançamento de produtos. Na economia digital o mundo dos negócios virou de cabeça para baixo. A conectividade levou as empresas a reconfigurarem suas estratégias. Mas o que mudou no Marketing?
O marketing vem evoluindo e continua acompanhando as mudanças impostas pelo mundo globalizado e pela economia digital. Olhando essa evolução, este livro te leva a percorrer os caminhos deste processo evolutivo, unindo a teoria conceitual às aplicações práticas das estratégias de marketing.
Dos estudos dos 4Ps ao conceito de Marketing 5.0, de uma forma geral o Marketing continua a se transformar e a transformar o mercado, melhora a jornada do consumidor, conhecendo-o, entregando-lhe valores, inovando e principalmente promovendo de forma estratégica soluções de consumo e experiências positivas para a sociedade.
O conteúdo do livro pode ser aplicado e relacionado aos estudos de Marketing, Comportamento do consumidor, Comunicação digital, Publicidade e Mídias, e ser utilizado por professores, alunos e leitores em geral que possuam interesse nestas temáticas.
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Table of contents
- CAPÍTULO 1
- CAPÍTULO 2
- CAPÍTULO 3
- CAPÍTULO 4
- CAPÍTULO 5
- CAPÍTULO 6
- CAPÍTULO 7
- CAPÍTULO 8
- Referências
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Yes, you can access Marketing e Comunicação no Universo Digital by Ricardo Gomes da Silva,Telma Regina Esteves Lanini in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.