Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.

Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers.

Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

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Cover
Endorsements
Half-Title
Title
Copyright
Dedication
Contents
List of Figures
List of Tables
List of Contributors
Acknowledgments
Introduction
SECTION 1 DIGITAL PRICING
SECTION 2 SOFTWARE AND SUBSCRIPTION-BASED PRICING
SECTION 3 THE VALUE AND PRICING OF DATA
SECTION 4 THE PRICING OF PLATFORMS AND MARKETPLACES
SECTION 5 PRICING AND ARTIFICIAL INTELLIGENCE
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Yes, you can access Digital Pricing Strategy by Stephan M. Liozu, Andreas Hinterhuber, Stephan M. Liozu,Andreas Hinterhuber in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

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