Finding Meaning in Wine

A US Blend

Michael Sinowitz

• Publisher: Routledge
• Year: 2023
• eBook ISBN: 9781000919479
• Topic: Business
• Subtopic: Ecology
• Index: Business

This book examines controversies in American wine culture and how those controversies intersect with and illuminate current academic and cultural debates about the environment and about interpretation.

With a specific focus on the United States of America, the methods that we use to discuss literature and other art are applied to wine-making and wine culture. The book explores the debates about how to evaluate wine and the problems inherent in numerical scoring as well as evaluative tasting notes, whether winemakers can be artists, the discourse in wine culture involving natural wine and biodynamic farming, as well as how people judge what makes a wine great. These interpretative commitments illuminate an underlying metaphysics and allegiance to a culture of reason or feeling. The discussions engage with a broad range of writers and thinkers, such as Roland Barthes, Susan Sontag, Louis Menand, Michael Pollan, Greg Garrard, John Guillory, Amitov Ghosh, Pierre Bourdieu, and Barbara Herrnstein-Smith. The book draws upon not only a number of texts produced by wine critics, wine writers, literary critics and theorists but also extensive interviews with wine writers and multiple California winemakers. These interviews contribute to a unique reflection on wine and meaning.

This book will be of great interest to readers looking to learn more about wine from cultural, literary, and philosophical perspectives.

Table of contents

• Cover
• Half Title
• Series Page
• Title Page
• Copyright Page
• Table of Contents
• List of Figures
• Acknowledgements
• Introduction
• 1. Against Tasting: The Problems of Blind Tasting and Interpretation
• 2. On Balance: Numbers, Words, and Wine on a Page
• 3. Death of the Winemaker: Are Winemakers Artists?
• 4. On the Supermarket Pastoral and Natural Wine
• 5. Postmodern Viticulture
• 6. The Noble Grapes: The Canon of Grapes and the Literary Canon
• Index