Digital Influencers and Online Expertise
eBook - ePub

Digital Influencers and Online Expertise

The Linguistic Power of Beauty Vloggers

  1. 148 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Digital Influencers and Online Expertise

The Linguistic Power of Beauty Vloggers

Book details
Table of contents
Citations

About This Book

Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts.

In this insightful book, Bhatia sets out to investigate the interdiscursive construction of identity on YouTube. Taking a multi-methodological approach to Critical Discourse Analysis, Bhatia examines beauty vlogs at the levels of sociocognition, language, and genre to provide a better understanding of some of the measures of success and effect as well as new practices of expertise in online communication. The book contributes to a better understanding of how young people work online, often collaboratively, to conform to or resist mainstream notions of expertise, authenticity, race, and beauty, as well as the linguistic and semiotic tools they use to perform their identity, in order to become digital entrepreneurs and cultural influencers.

Students and scholars in the field of discourse analysis, situated within the contexts of popular culture and social media, will find this book a valuable read. This volume also enhances the everyday person's understanding of the complexities of new media communication and a new generation of cultural intermediaries.

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Yes, you can access Digital Influencers and Online Expertise by Aditi Bhatia in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
ISBN
9781000880496
Edition
1
Topic
Languages & Linguistics
Subtopic
Linguistics
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Half-Title
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Acknowledgments
  8. Glossary of Terms
  9. Overview
  10. 1 The Interdiscursive World of Beauty Vlogging
  11. 2 A Multi-perspective Approach to Critical Discourse Analysis
  12. 3 Negotiating Amateur and Professional Expertise in Beauty Vlogs
  13. 4 The Joint Construction of Ethnicity in Beauty Vlogs
  14. 5 Curating Authenticity and Expertise in Beauty Vlogs
  15. 6 Future Directions
  16. Index