Videostyle in Presidential Campaigns
eBook - PDF

Videostyle in Presidential Campaigns

Style and Content of Televised Political Advertising

  1. 240 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Videostyle in Presidential Campaigns

Style and Content of Televised Political Advertising

Book details
Table of contents
Citations

About This Book

Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates. Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.

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Yes, you can access Videostyle in Presidential Campaigns by Anne Johnston,Lynda Kaid in PDF and/or ePUB format, as well as other popular books in Política y relaciones internacionales & Política. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Praeger
Year
2000
ISBN
9780313000683
Edition
1
Topic
Política y relaciones internacionales
Subtopic
Política

Table of contents

  1. Contents
  2. Series Foreword
  3. Acknowledgments
  4. Chapter 1 Presidential Campaign Advertising on Television
  5. Chapter 2 Political Advertising Content and Effects
  6. Chapter 3 Videostyle: Concept, Theory, and Method
  7. Chapter 4 Advertising Content and Styles Across the Years
  8. Chapter 5 Videostyle and Political Candidate Positioning
  9. Chapter 6 Negative and Positive Videostyle
  10. Chapter 7 Videostyle and Ethics in Televised Political Advertising
  11. Chapter 8 The Mediation of Videostyle: How Television and Newspapers Cover Political Candidate Advertising
  12. Chapter 9 Videostyle in International Perspective
  13. Chapter 10 Recurring Elements of Videostyle and the Future of Presidential Candidate Presentation
  14. Appendix: Videostyle Codesheet
  15. References
  16. Index