Selling Big
eBook - PDF

Selling Big

Growing Your Business within Large Companies

  1. 216 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Selling Big

Growing Your Business within Large Companies

Book details
Table of contents
Citations

About This Book

Showcasing the Client Alignment® process, this book details steps for reorienting a company to expertly align plans and activities to the specific goals and objectives of large clients. The best business results are products of a company's successful utilization of a well-planned system. Developed over the course of 24 years of testing and refining, Selling Big: Growing Your Business within Large Companies details just such an approach to creating and growing business within large companies. The Client Alignment® process is a highly specific, entirely proven method for improving business development skills, an approach that is so clear and succinct anyone seeking to successfully develop business with large companies can benefit. The process is organized around the four stages of business development—lead generation, prospect generation, client generation, and loyal client generation—describing in detail the activities needed at each stage. Specifically, the book explains how to plan time effectively, run account teams, and find business opportunities, as well as how to align with the needs and desires of clients from all perspectives including sales, marketing, service, operations, and senior management. The bottom line? The difference between good and great starts right here.

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Yes, you can access Selling Big by Michael Raquet in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Ventas. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Praeger
Year
2010
ISBN
9780313380013
Edition
1
Topic
Negocios y empresa
Subtopic
Ventas

Table of contents

  1. Cover
  2. Selling Big
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Foreword
  8. Preface: The Challenge of Professional Selling
  9. Acknowledgments
  10. Section 1: Client Alignment Fundamentals
  11. Section 2: Lead Generation
  12. Section 3: Prospect Generation
  13. Section 4: Client and Loyal Client Generation
  14. Further Reading
  15. Index
  16. About the Author