Marketing Moxie for Librarians
eBook - PDF

Marketing Moxie for Librarians

Fresh Ideas, Proven Techniques, and Innovative Approaches

  1. 136 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marketing Moxie for Librarians

Fresh Ideas, Proven Techniques, and Innovative Approaches

Book details
Table of contents
Citations

About This Book

Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.

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Yes, you can access Marketing Moxie for Librarians by Paula Watson-Lakamp in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Library & Information Science. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Libraries Unlimited
Year
2015
ISBN
9781610698948
Edition
1
Topic
Languages & Linguistics
Subtopic
Library & Information Science
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Contents
  6. Acknowledgments
  7. Introduction
  8. 1: Getting Your Library in Order
  9. 2: Everyone Is in Marketing
  10. 3: Promoting Events and Programs
  11. 4: New Twists on Traditional Techniques
  12. 5: Get Social with Your Library
  13. 6: Social Media Best Practices
  14. 7: Other New Technologies: Video, QR Codes, and More
  15. 8: Advocacy and Fundraising
  16. 9: Toolbox Tidbits
  17. 10: Final Thoughts
  18. Appendix
  19. Glossary
  20. Suggested Reading and Resources
  21. Index
  22. About the Author