eBook - PDF
Communication in Political Campaigns
Functional Analysis of Election Messages
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- Available on iOS & Android
eBook - PDF
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About This Book
This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.
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Yes, you can access Communication in Political Campaigns by William L. Benoit in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Table of Contents
- Preface
- Chapter One The Nature of Political Campaigns
- Chapter Two The Functional Theory of Political Campaign Discourse
- Chapter Three The Role of Medium in Campaign Discourse
- Chapter Four The Role of Source in Campaign Discourse
- Chapter Five The Role of Context in Political Campaign Discourse
- Chapter Six Non-Presidential, Non-U.S. Campaign Discourse
- Chapter Seven News Coverage of Political Campaigns
- Chapter Eight Voters: Campaign Messages and Election Outcome
- Chapter Nine Conclusions
- Appendix 1
- References
- Index