- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
Learn How to Build a High-Performance Podcast and Book That Can Yield Double-Digit Returns. Over 50% of the homes are podcast fans! Podcasts are poised to eclipse traditional radio in listenership, and podcasts are opening the door to individuals, businesses, and celebrities alike to have their own show with no barrier to entry.The smartest thing you can do as a business owner, expert and industry leader is to build a platform of raving fans. One of the best and easiest ways to attract new buyers, clients, and fans to you is through a podcast and a book. Watch your business grow as you create unique, expert content.With this expert advice, you'll learn: How to get your book written, edited, and designed painlesslyHow to use your podcast to write your bookWhat to do after your book is published to get maximum resultsHow to turn your book into a podcastHow to create a book promotion super-team (if no one gets the book, what's the point...your super-team will get it into the right hands) How to 10x your referrals in 30-days using your bookHow to position your book to attract the right clients (this is critical and most authors miss the mark...they end up frustrated, with a book that collects dust)This book sprung for from a podcast interview with Steve Gordon, who we had never met before. Because of our podcast "Elite Expert Insider, " we decided to do a webinar together which turned into this book. That's the power of a podcast.85 percent of listeners will hear all, or at least most of, each episode of your podcast! If you are an entrepreneur or solopreneur, having a podcast and a book can give you opportunities and relationships your business never had before. This is a recipe for success when done right.Learn how podcasting and having a book can profit your business. Don't miss out on the opportunity to take your business to the next level! Expert podcast secrets from Steve Gordon, The Unstoppable CEO Podcast. Expert book publishing insights from #1 Bestselling Authors Jenn Foster & Melanie Johnson.
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Table of contents
- INTRODUCTION
- Chasing Clients is Obsolete
- THE POWER OF A PODCAST AND A BOOK TOGETHER
- Four Benefits of a Podcast
- #1 Creating Strategic Relationships
- #2 The Forever Follow-up
- #3 Demonstrate Your Expertise
- #4 Develop Intellectual Property
- CREATING VALUE AND PURPOSE
- Three Ways to Add Value
- Give Your Book Away
- Call to Action
- Power of a Book
- Writing the Book That Writes Itself
- Easy Steps to Writing a Book!
- Why Publish a Book â Now!
- Repurpose Your Content
- The Perfect Example
- A Few Tips on Your Book Content
- Become an Expert â Interview Experts
- Someone Interviews You!
- Use A.I.
- Interview Yourself on Camera
- Pros and Cons
- The 10x3x3 Writing Formula
- Youâre Not Recreating the Wheel
- PUBLISH YOUR BOOK!
- A Winning Title
- Book Title Samples
- Book Cover
- Book Marketing and Promotions
- BOOK AND PODCAST BEST PRACTICES
- How to Record a Podcast
- How to Publish a book
- What Format Will Your Book Be?
- Bestseller Campaign
- HOW TO MAKE MONEY WITH A BOOK
- Ten Ways to Make Money From Your Book Today
- #1 Web Page Giveaway
- #2 Pre-Frame a Meeting
- #3 Foot in The Door: Getting Past the Gatekeeper
- #4 Meeting with a VIP or Celebrity
- #5 Get Speaking Gigs
- #6 Trade Shows & Events
- #7 Call to Action
- #8 Free Giveaways
- #9 Joint Ventures
- #10 Media Attention and Press Releases
- Bonus: Charge More Money
- PRODUCING A PODCAST AND PUBLISHING A BOOK
- Establishing Your Credibility with a Book
- Establishing Your Credibility with a Podcast
- ABOUT THE AUTHORS
- JENN FOSTER
- MELANIE CHURELLA JOHNSON
- STEVE GORDON
- Acknowledgments