The Story Edge
eBook - ePub

The Story Edge

How Leaders Harness the Power of Stories to Win in Business

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Story Edge

How Leaders Harness the Power of Stories to Win in Business

Book details
Table of contents
Citations

About This Book

A holistic approach to innovation, connection, and problem-solving that has no expiration date.

Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and high-pressure decision-making, Kindra Hall—author of Stories That Stick —has a message that runs counter to much of the business acumen of the day: Now more than ever, good storytelling is a critical part of successful leadership.

From corporate initiatives and marketing strategies to scientific research and innovation, stories are the key ingredient to engaging audiences, building consensus, and inspiring action. The Story Edge will show you:

  • Why storytelling is an essential part of being human.
  • How to find and leverage the story in every situation.
  • How to use story as a tool for positive social impact.
  • How to craft your story in order to leave a lasting legacy.

Hall masterfully interweaves storytelling theory with practical business scenarios, creating an engaging guide for present and future leaders. You'll learn how to embrace the art of storytelling and how to consider all angles of the story in every situation.

If there's one thing that will remain true—despite all the transformations we experience in business, culture, and innovation—it's the importance of story. Why? Because story is the original algorithm, the true universal language. And it's one of the most important tools we, as humans, have.

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Information

Publisher
HarperCollins Leadership
Year
2024
ISBN
9781400228614
Topic
Personal Development
Subtopic
Personal Success

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Introduction: Our Evolutionary Edge
  6. Chapter One: Manias and Truths
  7. Chapter Two: But First, Story
  8. There Is Always a Story
  9. Chapter Three: Know There’s Always a Story ( . . . and You Can Save the World!)
  10. Chapter Four: More Stories = Better Decisions
  11. Chapter Five: Empathy 101
  12. A Story Needs to Be Told
  13. Chapter Six: If You Want Something Done . . . a Story Must Be Told
  14. Chapter Seven: The Ultimate Influence Equation
  15. Chapter Eight: Operation Inspiration
  16. You’re Always in the Middle of the Story
  17. Chapter Nine: Smack Dab in the Middle
  18. Chapter Ten: Optimism . . . Brought to You by Storytelling
  19. Chapter Eleven: A Roadmap for Resilience
  20. Conclusion: The Infinity Edge
  21. Appendix: The Story of Rocky the Raccoon
  22. Acknowledgments
  23. Notes
  24. Index
  25. About the Author