Consumer Culture
eBook - PDF

Consumer Culture

A Reference Handbook

  1. 272 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Consumer Culture

A Reference Handbook

About this book

An engrossing review of the development of global consumerism and its impact on sociological issues. The phrase "shop till you drop" has become as American as apple pie and the trend does not appear to be slowing. Consumer Culture begins with the history of the consumer culture, which reveals that our fascination with consuming shows not only the hidden significance of everyday items, such as sugar and fashionable clothing, but also reveals the uniqueness of our way of life. Consumer Culture also presents the views of economists and sociologists who see consumption as an expression of freedom. The book covers the social impact of consumption, examining such dubious milestones as physical attacks upon McDonald's and Starbucks, and best sellers that are critical of consumption. There is coverage of important research, such as whether consumers are making rational or impulsive choices and the effect of advertising on children.

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Information

Publisher
ABC-CLIO
Year
2003
Print ISBN
9781576079751
eBook ISBN
9781576079768
Edition
1
Subtopic
Marketing

Table of contents

  1. Cover

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Yes, you can access Consumer Culture by Douglas Goodman,Mirelle Cohen in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.