Digital Business Strategy

Content, Context and Cases

Anders Pehrsson

• Publisher: Routledge
• Year: 2023
• Print ISBN: 9781032512471
• eBook ISBN: 9781000987591
• Topic: Business
• Subtopic: Business Strategy
• Index: Business

Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors. In addition, the book analyses issues encountered by individual companies when implementing digital business strategies.

The volume identifies key categories of digital business strategy, in particular, strategy scope and direction, competitive advantage, and resource and capability reliance. It then explores relationships with antecedents such as digital experience, relationships with obstacles and enablers of strategy implementation, and relationships with operational and financial outcomes. The author demonstrates that strategy content and relationships differ among manufacturing companies, retailers, digital content providers, and digital platforms and also presents ways to cope with issues of implementation.

In summary, the book provides readers who wish to know more about the growing field of digital business strategy with up-to-date and systematic knowledge. It will be of great value to students at an advanced level, researchers, and reflective practitioners in the fields of technology management and strategic management in particular.

Table of contents

• Cover Page
• Half-Title Page
• Series Page
• Title Page
• Copyright Page
• Contents
• List of Figures
• List of Tables
• Preface
• 1 Content of This Volume
• Part I Content and Context of Digital Business Strategy
• Part II Company Cases on Generic Issues
• Part III Company Cases on Contextually Based Issues
• Part IV Practical Strategy Development and Further Research
• Index