The Media Economy
eBook - ePub

The Media Economy

Alan B. Albarran

  1. 208 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Media Economy

Alan B. Albarran

Book details
Table of contents
Citations

About This Book

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today's media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy.

Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.

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Yes, you can access The Media Economy by Alan B. Albarran in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Industria de medios y comunicaciones. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
ISBN
9781000997781
Edition
3
Topic
Negocios y empresa
Subtopic
Industria de medios y comunicaciones

Table of contents

  1. Cover
  2. Half Title
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Dedication
  7. Table of Contents
  8. List of illustrations
  9. Preface
  10. Acknowledgments
  11. 1. Understanding the Media Economy
  12. 2. Theories and Approaches Used to Examine the Media Economy
  13. 3. Key Concepts to Understand the Media Economy
  14. 4. Evolving Markets in the Media Economy
  15. 5. Streaming and the Media Economy
  16. 6. Technology and the Media Economy
  17. 7. Globalization and the Media Economy
  18. 8. Regulation and the Media Economy
  19. 9. Consumer Aspects of the Media Economy
  20. 10. Finance, Valuation, Investment, and Labor in the Media Economy
  21. 11. Assessing the Future of the Media Economy
  22. References
  23. Index