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Vaccine Communication in a Pandemic
About This Book
This book addresses the global need for effective, ethical and evidence-based health communication, against the backdrop of the COVID-19 pandemic. It highlights how health communication can facilitate effective responses to disease threats, build vaccine literacy and strengthen the public's trust in governments and health institutions. The volume offers a variety of communication perspectives from leading international experts, with particular attention to the interrelated subjects of vaccine literacy and trust. Chapters present conceptual frameworks, research evidence, and novel ideas about ways to build trust, craft and target communication interventions, leverage digital technologies, integrate public health and health systems, apply health diplomacy, engage multiple sectors, and foster a vaccine-protected world.
Vaccine Communication in a Pandemic will be an invaluable resource for scholars, researchers and practitioners of communication studies, public health and health literacy, health and public policy, media advocacy, media studies and mass communication. This book was originally published as a special issue of the Journal of Health Communication: International Perspectives.
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Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- Citation Information
- Notes on Contributors
- PrefaceāGetting Past Sisyphus: Effective Communication is the Foundation to Our Success
- Introduction to Vaccine Communication in a Pandemic: Strengthening Vaccine Literacy, Restoring Trust and Engaging Communities to Foster Vaccine Confidence and Uptake
- Part 1 The pandemic and vaccine communication environment: Visions and realities
- Part 2āPreparing for COVID-19 vaccine acceptance: Assessing hesitancy and predicting intent
- Part 3āMobilizing for COVID-19 vaccine acceptance: Collaboration, plans and sources