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Television and the Political Image
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About This Book
Was the 1959 UK General Election the first television election? Could television be used to create a Party 'image'? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties' policies.
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Yes, you can access Television and the Political Image by Joseph Trenaman,Denis McQuail in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Radio. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Original Half Title
- Also by Joseph Trenaman
- Frontispiece
- Original Title Page
- Original Copyright Page
- Epigraph
- Table of Contents
- Illustrations
- Acknowledgments
- I ⢠Election Television - an Unknown Factor
- II ⢠Method
- III ⢠Political Images
- IV ⢠The Nature of the Campaign
- V ⢠How the Campaign Reached the Electors
- VI ⢠Television Electioneering - The Viewersâ Response
- VII ⢠Changes of Allegiance during the 1959 Campaign
- VIII ⢠Changes in Political Attitudes
- IX ⢠The Electorsâ Knowledge of Party Policies and National Issues
- X ⢠The Effects of Television and Other Media
- XI ⢠The Characteristics of the âChangersâ
- XII ⢠Some Implications
- XIII ⢠Summary of the Findings
- Notes on the Chapters
- Glossary
- Reference Table of Sampling Errors
- A ⢠Construction of Indices of Exposure
- B ⢠An Index of Political Change
- C ⢠Fieldwork and a Note on the Elusive Elector
- D ⢠Voting in the Sample and in the Constituencies
- E ⢠The Social Composition of the Sample
- F ⢠Estimates of Press Space devoted to the Campaign
- G ⢠Analysis Tables of Political Images
- Index