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- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Winning the Global TV News Game
Book details
Table of contents
Citations
About This Book
Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industryâconsumer relationship. It's a marketing approach â focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.
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Yes, you can access Winning the Global TV News Game by Johnston Carla Brooks in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Radio. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Original Title Page
- Original Copyright Page
- Table of Contents
- Preface and Acknowledgments
- Epigraph
- Section I: The Game and its Players
- Section II: The Game Board
- Section III: Playing to Win
- Index