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- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Book details
Table of contents
Citations
About This Book
Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they're looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.
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Yes, you can access The Smart Branding Book by Dan White in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front Cover
- Back Cover
- Praise
- Title
- Contents
- Introduction
- 1. Why Branding Exists
- 2. Brand Development
- 3. Distinctive Brand Assets
- 4. Brand-Building
- 5. Leveraging Creativity
- 6. Leveraging Media
- 7. Brand Measurement
- Conclusion
- Bibliography
- Acknowledgements
- About the Author
- Copyright