Attention Economy
eBook - ePub

Attention Economy

Mastering the Digital Marketplace of Attention

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Attention Economy

Mastering the Digital Marketplace of Attention

Book details
Table of contents
Citations

About This Book

What is Attention Economy

The treatment of human attention as a limited commodity and the application of economic theory to the resolution of a variety of information management issues are the two main components of the attention economics approach to the management of information. This is what Matthew Crawford has to say about attention: "Attention is a resource-a person has only so much of it." This concept is expanded upon by Thomas H. Davenport and John C. Beck, who state that attention is defined as the mental engagement that is focused on a specific piece of information. We become aware of certain things, we focus our attention on a specific set of things, and then we decide whether or not to take action.

How you will benefit

(I) Insights, and validations about the following topics:

Chapter 1: Attention economy

Chapter 2: Economics

Chapter 3: Ronald Coase

Chapter 4: Environmental economics

Chapter 5: Free-rider problem

Chapter 6: Externality

Chapter 7: Market failure

Chapter 8: The Nature of the Firm

Chapter 9: Index of economics articles

Chapter 10: Transaction cost

Chapter 11: Behavioral economics

Chapter 12: Law and economics

Chapter 13: Coase theorem

Chapter 14: Pigouvian tax

Chapter 15: Information overload

Chapter 16: Theory of the firm

Chapter 17: Armen Alchian

Chapter 18: New institutional economics

Chapter 19: Property rights (economics)

Chapter 20: Digital marketing

Chapter 21: Willingness to accept

(II) Answering the public top questions about attention economy.

(III) Real world examples for the usage of attention economy in many fields.

Who will benefit

Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of attention economy.

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Information

Publisher
One Billion Knowledgeable
Year
2023
ISBN
9791222072067
Topic
Economics
Subtopic
Economic Theory
Index
Economics

Table of contents

  1. Chapter 1: Attention economy
  2. Chapter 2: Economics
  3. Chapter 3: Ronald Coase
  4. Chapter 4: Environmental economics
  5. Chapter 5: Free-rider problem
  6. Chapter 6: Externality
  7. Chapter 7: Market failure
  8. Chapter 8: The Nature of the Firm
  9. Chapter 9: Index of economics articles
  10. Chapter 10: Transaction cost
  11. Chapter 11: Behavioral economics
  12. Chapter 12: Law and economics
  13. Chapter 13: Coase theorem
  14. Chapter 14: Pigouvian tax
  15. Chapter 15: Information overload
  16. Chapter 16: Theory of the firm
  17. Chapter 17: Armen Alchian
  18. Chapter 18: New institutional economics
  19. Chapter 19: Property rights (economics)
  20. Chapter 20: Digital marketing
  21. Chapter 21: Willingness to accept
  22. Epilogue
  23. Appendix
  24. About the Author