- 368 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a "sense of being," on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.
Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready.
This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.
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Information
Table of contents
- Cover
- Half Title
- Title
- Copyright
- Dedication
- Contents
- List of tables
- Preface
- 1 Understanding corporate communication
- 2 Media dynamics and strategies
- 3 Corporate reputation management
- 4 Employee communication
- 5 Managing government relations
- 6 Writing for media and media relations management
- 7 Corporate communication in brand promotion
- 8 Corporate social responsibility
- 9 Financial communication
- 10 Crises communication
- 11 Corporate communication research
- 12 Laws and ethics in corporate communication
- Index
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