Navigating the Digital Landscape
eBook - ePub

Navigating the Digital Landscape

Understanding Customer Behaviour in the Online World

Nripendra Singh,Pooja Kansra,S. L. Gupta

  1. 300 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Navigating the Digital Landscape

Understanding Customer Behaviour in the Online World

Nripendra Singh,Pooja Kansra,S. L. Gupta

Book details
Table of contents
Citations

About This Book

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

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Information

Publisher
Emerald Publishing Limited
Year
2024
ISBN
9781835492741
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. List of Figures and Tables
  6. About the Contributors
  7. Chapter 1 Influence of Fashion Bloggers on Setting Trends and Purchase Decision of Young Indian Metropolitan Women
  8. Chapter 2 What Does the Rise of Avatars Mean for Consumers? A Systematic Literature Review and Future Research Opportunities
  9. Chapter 3 Does Effective Handling of Negative E-Word of Mouth on Social Media Influence Customers’ Behavioral Intentions in the Context of Online Travel Agencies
  10. Chapter 4 Antecedents of Healthy Lifestyle of Young Consumers: A Cross-Sectional Study of Sri Lanka
  11. Chapter 5 Artificial Intelligence and Augmented Reality: A Business Fortune to Sustainability in the Digital Age
  12. Chapter 6 A Qualitative Inquiry Into Preference of Bahraini Fashion Designers Towards Fashion Shows Versus Digital Fashion Shows, and Factors Influencing Their Choice
  13. Chapter 7 Students Perspective Toward Online Teaching in Higher Education During COVID-19: A Cross-Sectional Analysis
  14. Chapter 8 Extending the Technology Acceptance Model as Predictor to Explore Student’s Intention to Use an Online Edtech Platform in India
  15. Chapter 9 Metamorphosis of Retail Purchase Through Customer Segmentation in Pandemic Times
  16. Chapter 10 Impact of the Pandemic on Consumer Behavior – A Review
  17. Chapter 11 Consumers in the Pandemic: Contented or Discontented
  18. Chapter 12 COVID-19 Impact on Consumer Preferences Toward Convenience Store Versus Hypermarkets