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Navigating the Digital Landscape
Understanding Customer Behaviour in the Online World
Nripendra Singh,Pooja Kansra,S. L. Gupta
- 300 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Navigating the Digital Landscape
Understanding Customer Behaviour in the Online World
Nripendra Singh,Pooja Kansra,S. L. Gupta
About This Book
Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world â the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.
Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
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Table of contents
- Cover
- Title
- Copyright
- Contents
- List of Figures and Tables
- About the Contributors
- Chapter 1 Influence of Fashion Bloggers on Setting Trends and Purchase Decision of Young Indian Metropolitan Women
- Chapter 2 What Does the Rise of Avatars Mean for Consumers? A Systematic Literature Review and Future Research Opportunities
- Chapter 3 Does Effective Handling of Negative E-Word of Mouth on Social Media Influence Customersâ Behavioral Intentions in the Context of Online Travel Agencies
- Chapter 4 Antecedents of Healthy Lifestyle of Young Consumers: A Cross-Sectional Study of Sri Lanka
- Chapter 5 Artificial Intelligence and Augmented Reality: A Business Fortune to Sustainability in the Digital Age
- Chapter 6 A Qualitative Inquiry Into Preference of Bahraini Fashion Designers Towards Fashion Shows Versus Digital Fashion Shows, and Factors Influencing Their Choice
- Chapter 7 Students Perspective Toward Online Teaching in Higher Education During COVID-19: A Cross-Sectional Analysis
- Chapter 8 Extending the Technology Acceptance Model as Predictor to Explore Studentâs Intention to Use an Online Edtech Platform in India
- Chapter 9 Metamorphosis of Retail Purchase Through Customer Segmentation in Pandemic Times
- Chapter 10 Impact of the Pandemic on Consumer Behavior â A Review
- Chapter 11 Consumers in the Pandemic: Contented or Discontented
- Chapter 12 COVID-19 Impact on Consumer Preferences Toward Convenience Store Versus Hypermarkets