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Cognitive Psychology and Tourism
Noel Scott,Brent Moyle,Ana Cláudia Campos,Liubov Skavronskaya,Biqiang Liu
- 448 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Cognitive Psychology and Tourism
Noel Scott,Brent Moyle,Ana Cláudia Campos,Liubov Skavronskaya,Biqiang Liu
About This Book
Compiled from 10 years of research, with chapters contributed by experts in the field, we demonstrate how tourism will benefit from applying a new paradigm found in mainstream psychology, termed here the 'Cognitive Wave'. Tourism professionals who apply this will benefit by identifying how they apply concepts such as attention, emotion, sensations, and memory in their work, and critically understand how to measure them.
The work is arranged into five sections. Section 1 introduces the 'Cognitive Wave' and discusses the potential advantages and disadvantages. Section 2 introduces the mental processes central to cognition. Sections 4 and 5 provide examples of disambiguation, translating tourism concepts and theories into those of cognitive psychology.
Every chapter highlights relevant existing research and opportunities for further developments. Real-world examples of the application of theory and methods to tourism, hospitality, events, leisure, and service fields are provided. There are many opportunities for developing these, and other topics, further and in developing the work of the invisible college which underpins the silent shift to the 'Cognitive Wave'.
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Table of contents
- Cover
- Series Editor
- Title
- Copyright
- Contents
- List of Figures and Tables
- About the Contributors
- Acknowledgments
- Section 1: Introduction to the Cognitive Approach
- Section 2: Processes
- Section 3: Applications
- Section 4: Methods
- Section 5: Conclusion
- References
- Index