The Fashion Entrepreneur
eBook - ePub

The Fashion Entrepreneur

A Definitive Guide to Building Your Brand

  1. 208 pages
  2. English
  3. ePUB (mobile friendly)
  4. Only available on web
eBook - ePub

The Fashion Entrepreneur

A Definitive Guide to Building Your Brand

Book details
Table of contents
Citations

About This Book

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

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Yes, you can access The Fashion Entrepreneur by Keanan Duffty in PDF and/or ePUB format, as well as other popular books in Business & Fashion & Textile Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Laurence King Publishing
Year
2024
ISBN
9781529428674
Topic
Business
Subtopic
Fashion & Textile Industry
Index
Business

Table of contents

  1. Cover
  2. Copyright
  3. Title
  4. Contents
  5. Introduction
  6. Part 1. The Fashion System
  7. Part 2. Setting up a Fashion Business
  8. Part 3. The Brand
  9. Part 4. Marketing
  10. Part 5. Retail
  11. Glossary
  12. Further Reading
  13. Picture Credits
  14. Index
  15. Author Biography
  16. Acknowledgements