Medicine is a Practice
eBook - ePub

Medicine is a Practice

The Rules for Healthcare Marketing

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Medicine is a Practice

The Rules for Healthcare Marketing

Book details
Table of contents
Citations

About This Book

Medicine is a Practice: The Rules for Healthcare Marketing is specifically designed as a valuable resource for physicians, healthcare professionals, office managers, and independent practice professionals. This comprehensive book by practice management and patient-centered care expert Neil Baum, MD, provides detailed discussions, guiding readers towards financially successful management practices.

Baum, a practicing physician based in New Orleans, Louisiana, draws from real-world examples that have proven successful in his healthcare practice. It aims to assist physicians and medical practice administrators in creating the practice they have always envisioned-a practice that is both productive and profitable.

By implementing the tried-and-tested suggestions derived from Baum's practice and other successful examples, physicians can enhance their relationships with existing patients and attract new patients to their practice.

Topics covered include smart technology implementation, effective marketing and referral strategies, leveraging social media, strategic planning, and cultivating a patient-centered healthcare practice. This book also delves into the non-clinical aspects of running a medical office, ensuring a comprehensive approach to practice management.

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Information

Publisher
American Association for Physician Leadership
Year
2024
ISBN
9781960762122
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Acknowledgments
  2. Chapter 1
  3. Chapter 2
  4. Chapter 3
  5. Chapter 4
  6. Chapter 5
  7. Chapter 6
  8. Chapter 7
  9. Chapter 8
  10. Chapter 9
  11. Chapter 10
  12. Chapter 11
  13. Chapter 12
  14. Chapter 13
  15. Chapter 14
  16. Chapter 15
  17. Chapter 16
  18. Chapter 17
  19. Chapter 18
  20. Chapter 19
  21. Chapter 20
  22. Chapter 21
  23. Chapter 22
  24. Chapter 23
  25. Chapter 24
  26. Chapter 25
  27. Chapter 26
  28. Chapter 27
  29. Chapter 28
  30. Chapter 29
  31. Chapter 30
  32. Chapter 31
  33. Chapter 32
  34. Chapter 33
  35. Chapter 34
  36. Chapter 35
  37. Chapter 36
  38. Chapter 37
  39. Chapter 38
  40. Chapter 39
  41. Chapter 40
  42. Chapter 41
  43. Chapter 42