- 160 pages
- English
- ePUB (mobile friendly)
- Only available on web
About This Book
Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s.
This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation.
Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world.
Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.
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Table of contents
- Cover
- Title Page
- Copyright Page
- Table of Contents
- List of Figures
- 1 The Moomin Way
- 2 Birth (And Life) of Ideas
- 3 Branding: Larger than Life
- 4 Partnerships: Crossroads of Passions
- 5 Strategy: Whatâs the Purpose?
- 6 Technologies: Into Virtual Worlds
- 7 People: It Is Alright to Be Broken
- 8 Letâs Party!
- References
- Index