Start-up and Entrepreneurial Communication
eBook - ePub

Start-up and Entrepreneurial Communication

Theoretical Foundations and Contemporary Development

Alexander Godulla,Linjuan Rita Men

  1. 254 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Start-up and Entrepreneurial Communication

Theoretical Foundations and Contemporary Development

Alexander Godulla,Linjuan Rita Men

Book details
Table of contents
Citations

About This Book

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.

Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication.

This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.

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Information

Publisher
Routledge
Year
2024
ISBN
9781040052242
Edition
1
Topic
Languages & Linguistics
Subtopic
Communication Studies
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Contents
  6. Citation Information
  7. Notes on Contributors
  8. Introduction: Start-up and Entrepreneurial Communication
  9. Section I Theoretical Approaches to Start-up and Entrepreneurial Communication
  10. Section II Start-up Brand, Identity and Strategic Communication
  11. Section III Internal Communication for Start-ups
  12. Section IV Start-up Crowdfunding and Strategic Communication
  13. Index