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Start-up and Entrepreneurial Communication
Theoretical Foundations and Contemporary Development
Alexander Godulla,Linjuan Rita Men
- 254 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Start-up and Entrepreneurial Communication
Theoretical Foundations and Contemporary Development
Alexander Godulla,Linjuan Rita Men
About This Book
This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.
Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication.
This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.
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Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- Citation Information
- Notes on Contributors
- Introduction: Start-up and Entrepreneurial Communication
- Section I Theoretical Approaches to Start-up and Entrepreneurial Communication
- Section II Start-up Brand, Identity and Strategic Communication
- Section III Internal Communication for Start-ups
- Section IV Start-up Crowdfunding and Strategic Communication
- Index