Aesthetic Clinic Marketing in the Digital Age
eBook - ePub

Aesthetic Clinic Marketing in the Digital Age

From Meta to AI

  1. 136 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Aesthetic Clinic Marketing in the Digital Age

From Meta to AI

Book details
Table of contents
Citations

About This Book

Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user's guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field.

This second edition features:

  • NEW chapters on hot topics you need to know
  • MORE tips, charts, tables, and resources
  • UP-TO-THE-MINUTE strategies for success

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Information

Publisher
CRC Press
Year
2024
ISBN
9781003817994
Edition
2
Topic
Medicine
Subtopic
Medical Theory, Practice & Reference

Table of contents

  1. Cover
  2. Half-Title
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Preface
  8. About the Author
  9. Other Publications from Wendy Lewis
  10. Introduction
  11. 1 Modern Aesthetic Patient Experience
  12. 2 Business of Branding and Rebranding
  13. 3 Strategic Primer for Digital Marketing
  14. 4 Optimizing the Marketing Mothership
  15. 5 Content Marketing Pearls for Platforms
  16. 6 Social Media Strategies Revisited
  17. 7 You Are Now Entering the Metaverse
  18. 8 Multimedia Communication in Action
  19. 9 Future Proof Your Practice With AI
  20. Appendix
  21. Glossary of Marketing and AI Terms for Aesthetic Businesses
  22. Index