Overcome AD-versity
eBook - ePub

Overcome AD-versity

How to Put Persuasion Power in Advertising

  1. 191 pages
  2. English
  3. ePUB (mobile friendly)
  4. Only available on web
eBook - ePub

Overcome AD-versity

How to Put Persuasion Power in Advertising

Book details
Table of contents
Citations

About This Book

Understanding psychology is the key to creating advertising with persuasive power.

This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.

The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.

These insider lessons are explained by a Madison Avenue veteran, plus:

  • Why create campaigns?
  • What to look for as selling leverage.
  • Challenges in producing ads.

The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.

Reduce your advertising waste - give your ads more power.

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Yes, you can access Overcome AD-versity by Barry Milavsky in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Business Expert Press
Year
2024
ISBN
9781637426111
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Description
  6. Contents
  7. Preface
  8. Chapter 1 Introduction
  9. Chapter 2 Understand the Product
  10. Chapter 3 The Elements of a Communication Strategy
  11. Chapter 4 The Power of Credibility
  12. Chapter 5 Putting Persuasion Power Into Effective Messages
  13. Chapter 6 Formats for Persuasive Messages
  14. Chapter 7 Evaluating Advertising Ideas
  15. Chapter 8 Advertising Approval Process Challenges
  16. Chapter 9 Production Adversity
  17. Chapter 10 Assessing the Results
  18. Chapter 11 Conclusions
  19. Chapter 12 A Real Case Study
  20. Appendix: Five Easy Pieces for Retailers
  21. One More Tip for the Road
  22. Fast Brain Fallacy: How Many Countries in Africa?
  23. The Nobel Prize Winning Creative Strategy
  24. Notes
  25. References
  26. About the Author
  27. Index
  28. Backcover