The Influential Mind
eBook - ePub

The Influential Mind

What the Brain Reveals About Our Power to Change Others

  1. 244 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Influential Mind

What the Brain Reveals About Our Power to Change Others

Book details
Table of contents
Citations

About This Book

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

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Information

Publisher
Henry Holt and Co.
Year
2017
ISBN
9781627792660
Topic
Psychology
Subtopic
Interpersonal Relations in Psychology
Index
Psychology

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Notice
  4. Dedication
  5. Prologue. A Horse-Sized Syringe
  6. Chapter 1. (Priors) Does Evidence Change Beliefs?
  7. Chapter 2. (Emotion) How We Were Persuaded to Reach for the Moon
  8. Chapter 3. (Incentives) Should You Scare People into Action?
  9. Chapter 4. (Agency) How You Obtain Power by Letting Go
  10. Chapter 5. (Curiosity) What Do People Really Want to Know?
  11. Chapter 6. (State) What Happens to Minds Under Threat?
  12. Chapter 7. (Others, Part I) Why Do Babies Love iPhones?
  13. Chapter 8. (Others, Part II) Is “Unanimous” as Reassuring as It Sounds?
  14. Chapter 9. The Future of Influence?
  15. Appendix: The Influential Brain
  16. Notes
  17. Acknowledgments
  18. Index
  19. Also by Tali Sharot
  20. Additional praise for The Influential Mind
  21. About the Author
  22. Newsletter Sign-up
  23. Contents
  24. Copyright