"This book doesn't just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind." —Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable—a good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice, " a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

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Yes, you can access Sleights of Mind by Stephen L. Macknik, Susana Martinez-Conde, Sandra Blakeslee in PDF and/or ePUB format, as well as other popular books in Biological Sciences & Human Anatomy & Physiology. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Henry Holt and Co.

Year

2010

ISBN

9781429951081

Topic

Biological Sciences

Subtopic

Human Anatomy & Physiology

Index

Biological Sciences

Cover
Title Page
Dedication
Contents
Introduction
1. The Woman in the Chameleon Dress: Visual Illusions and Magic
2. The Secret of the Bending Spoon: Why Magicians Watch Their Angles
3. The Brother Who Faked a Dome: Visual Illusions in Art and Science
4. Welcome to the Show but Please Leave On Your Blinders: Cognitive Illusions
5. The Gorilla in Your Midst: More Cognitive Illusions
6. The Ventriloquist’s Secret: Multisensory Illusions
7. The Indian Rope Trick: Memory Illusions
8. Expectation and Assumption: How Magicians Make ASSes of U and ME
9. May the Force Be with You: The Illusion of Choice
10. Why Magic Wands Work: Illusory Correlations, Superstition, Hypnosis, and Flimflam
11. The Magic Castle
12. Will the Magic Go Away?
Epilogue
Notes
Acknowledgments
Index
Copyright