Audiovisual Translation in India
eBook - ePub

Audiovisual Translation in India

Trends and Practices

  1. 150 pages
  2. English
  3. ePUB (mobile friendly)
  4. Only available on web
eBook - ePub

Audiovisual Translation in India

Trends and Practices

Book details
Table of contents
Citations

About This Book

This book provides a comprehensive introduction to Audiovisual Translation (AVT) in India. It examines the AVT of TV advertisements, analyses trends and practices of AVT in India, and studies the challenges faced by AV translators, including synchronising video with voice/dialogue in advertisements and time and space/text compression for subtitling. The volume studies the interplay of language, culture transfer, and the role of the AV translator in Indian AV advertisement translations and looks at how global advertising impacts local language and culture. It emphasises the role of the translator and explores how the translator devises strategies by considering various elements in an AV medium to achieve equivalence through the translation process.

Drawing on case studies, this work will be indispensable to students and researchers of translation studies, media studies, language and linguistics, advertising, film studies, communication studies, and South Asian studies.

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Yes, you can access Audiovisual Translation in India by Priyanka Rachabattuni,J. Prabhakar Rao in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Translating & Interpreting. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge India
Year
2024
ISBN
9781040121276
Edition
1
Topic
Languages & Linguistics
Subtopic
Translating & Interpreting
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Half-Title
  3. Title
  4. Copyright
  5. Contents
  6. List of Figures
  7. List of Tables
  8. Abbreviations
  9. 1 Audiovisual Translation: An Introduction
  10. 2 Trends and Practices of Audiovisual Translation
  11. 3 Advertising in India from Print to TV/AVs (1880s–1990s)
  12. 4 Issues and Challenges in Audiovisual Translations/Advertisement Translation
  13. 5 Conclusion
  14. Bibliography
  15. Index