AI Marketing
eBook - ePub

AI Marketing

Predire le scelte dei consumatori con l'intelligenza artificiale

Steven Struhl

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  1. 288 pages
  2. Italian
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

AI Marketing

Predire le scelte dei consumatori con l'intelligenza artificiale

Steven Struhl

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About This Book

La capacità di predire il comportamento dei consumatori è determinante in qualsiasi business. Nell'ambito dell'intelligenza artificiale (AI) esiste un'ampia gamma di modelli predittivi che sono applicabili al marketing e ognuno presenta particolari vantaggi e svantaggi.L'obiettivo di questo testo è fornire una visione completa di questi approcci evidenziandone i punti di forza e di debolezza per imparare le migliori applicazioni di ognuno e costruire un ponte tra chi deve scegliere quale modello applicare e il mondo dei professionisti che danno forma alle analisi.Un libro dedicato a chi si occupa di segmentazione e analisi di mercato per la definizione di strategie di marketing, e piÚ in generale a tutti i marketer che devono ottimizzare campagne sulla base di risultati analitici.

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Information

Publisher
Apogeo
Year
2017
ISBN
9788850318186
Topic
Business
Subtopic
Marketing Research
Index
Business

Table of contents