Scientific Advertising. Illustrated
eBook - ePub

Scientific Advertising. Illustrated

  1. 101 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Scientific Advertising. Illustrated

Book details
Table of contents
Citations

About This Book

"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. In this illustrated edition, Hopkins's groundbreaking principles are presented alongside visual interpretations that enhance understanding and engagement.The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making.With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers. He advocates for simplicity and directness in advertising, encouraging advertisers to focus on conveying a clear message that resonates with their target audience.Illustrations accompanying the text provide visual examples of effective advertising strategies, making complex concepts more accessible to readers. From eye-catching headlines to compelling visual imagery, the artwork reinforces Hopkins's principles and demonstrates their application in real-world advertising campaigns.Whether you're a seasoned marketer looking to refine your approach or a newcomer seeking guidance in the world of advertising, "Scientific Advertising. Illustrated" offers invaluable insights and practical advice. Hopkins's timeless wisdom, combined with engaging visual representations, makes this edition a must-read for anyone involved in the creation and execution of advertising campaigns.

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Information

Publisher
Andrii Ponomarenko
Year
2024
ISBN
9786178398507
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. CHAPTER 1. HOW ADVERTISING LAWS ARE ESTABLISHED
  2. CHAPTER 2. JUST SALESMANSHIP
  3. CHAPTER 3. OFFER SERVICE
  4. CHAPTER 4. MAIL ORDER ADVERTISING, WHAT IT TEACHES
  5. CHAPTER 5. HEADLINES
  6. CHAPTER 6. PSYCHOLOGY
  7. CHAPTER 7. BEING SPECIFIC
  8. CHAPTER 8. TELL YOUR FULL STORY
  9. CHAPTER 9. ART IN ADVERTISING
  10. CHAPTER 10. THINGS TOO COSTLY
  11. CHAPTER 11. INFORMATION
  12. CHAPTER 12. STRATEGY
  13. CHAPTER 13. USE OF SAMPLES
  14. CHAPTER 14. GETTING DISTRIBUTION
  15. CHAPTER 15. TEST CAMPAIGNS
  16. CHAPTER 16. LEANING ON DEALERS
  17. CHAPTER 17. INDIVIDUALITY
  18. CHAPTER 18. NEGATIVE ADVERTISING
  19. CHAPTER 19. LETTER WRITING
  20. CHAPTER 20. A NAME THAT HELPS
  21. CHAPTER 21. GOOD BUSINESS