The Ark of Shared Value
Using Shared Value Creation to Increase Corporate Social Responsibility Investments
- 116 pages
- English
- ePUB (mobile friendly)
- Only available on web
The Ark of Shared Value
Using Shared Value Creation to Increase Corporate Social Responsibility Investments
About This Book
The Ark of Shared Value is a fundamental guide for those involved in designing and implementing sustainable business projects. The Ark is a one-page tool that is easy to use and presents the key elements of sustainable projects. This tool incorporates visual thinking for sustainable projects, allowing designers to discuss and collaborate on the project effectively.
Cesar Saenz offers the Ark of Shared Value as a tangible way to present sustainable projects, including the stakeholders involved, resources used, activities conducted, and benefits received for each stakeholder, all on a single page. Companies and organizations, as well as professionals who believe that doing business can enhance the environment and social well-being, can utilize The Ark of Shared Value.
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Table of contents
- Cover
- Title
- 1. The Ark of Shared Value
- 2. Creating Shared Value
- 3. Reconceiving Needs, Products, and Customers
- 4. Redefining Productivity in the Value Chain
- 5. Enabling Local Cluster Development
- About The Author
- References