A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field. Authors Mona Shattell, Melissa Batchelor, and Rebecca Darmoc explain the principles behind building a respected digital presence and developing meaningful online connections, while providing practical tips for navigating the five major social media platforms: Twitter, LinkedIn, Facebook, Instagram, and YouTube. Everyone from health care students to the most seasoned professionals will benefit from the 3C's Framework outlined in the book: Consume, Contribute, and Create. Social Media in Health Care can be read cover to cover or used as quick reference guide. Topics include:

Exercises for novice, intermediate, and advanced users
Best practices for consuming, sharing, and creating content
Tips for readers to build their social media presence and professional brand
Recommendations for using digital platforms to expand professional networks
Patient privacy concerns and how to avoid ethical pitfalls

Social media can start conversations and serve as an open line of communication between peers, the public, and patients. Social Media in Health Care guides members of the medical community in how to use social media to help educate the public and specific patient communities about health care and health policy, make connections with industry leaders and peers, and enhance their professional reputation.

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.

At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.

Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes, you can access Social Media in Health Care by Mona Shattell,Melissa Batchelor,Rebecca Darmoc in PDF and/or ePUB format, as well as other popular books in Medicine & Nursing. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Routledge

Year

2024

ISBN

9781040137673

Edition

Topic

Medicine

Subtopic

Nursing

Cover Page
Half Title Page
Title Page
Copyright Page
Contents
About the Authors
Foreword
Introduction
Chapter 1 Why Is Using Social Media Such a Big Deal?
Chapter 2 Cultivating Your Professional Brand
Chapter 3 Maneuvering the Social Media Maze
Chapter 4 Using the Fast Lane to Build a Network
Chapter 5 Noise Breaker Versus Noise Maker
Chapter 6 Staying Out of Hot Water
Chapter 7 Blending Gold Standards and Innovation in Sharing Knowledge and Expertise
Chapter 8 Using Social Media to engage traditional Media
Chapter 9 Measuring Impact and engagement
Chapter 10 Make Your Plan, Work Your Plan
Appendix Our Digital and Social Media Stories
Index