The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come. Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future. The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy. The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide. The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario. The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.

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Yes, you can access Evolution of the Global Fitness Industry by Patrizia Gazzola,Enrica Pavione,Francesco Ferrazzano in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Routledge

Year

2024

ISBN

9781040153819

Edition

Topic

Business

Subtopic

Business Strategy

Index

Business

Cover
Half Title Page
Series Page
Title Page
Copyright Page
Table of Contents
List of figures
Introduction
1 The evolution of the Global Fitness Industry
2 The fitness consumers between wellness, nutrition, and sleep
3 Fundraising and business model: The two traditional drivers
4 Sustainability: The future of social responsibility
5 Technology: How it is shaping the future of wellness
6 The four drivers of fitness-tech startups: How to build a survey
7 The fitness-tech landscape: How do these startups behave?
Conclusion
Index