Practical Digital Marketing and AI Psychology
eBook - ePub

Practical Digital Marketing and AI Psychology

How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

  1. 452 pages
  2. English
  3. ePUB (mobile friendly)
  4. Only available on web
eBook - ePub

Practical Digital Marketing and AI Psychology

How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Book details
Table of contents
Citations

About This Book

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.

Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired.

This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice ā€“ all written and presented in a highly accessible style.

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Information

Publisher
Routledge
Year
2024
ISBN
9781040098929
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Endorsements
  4. Title
  5. Copyright
  6. Dedication
  7. Contents
  8. Authorā€™s note
  9. Foreword
  10. Log-in
  11. Forethought: Everything connects
  12. 1 Atlas of your mind
  13. 2 I vs AI
  14. 3 Me, myself, and I
  15. 4 Giving ā€œIā€ what ā€œIā€ wants and needs (as well as other lies ā€œIā€ tells ourselves)
  16. 5 Brand kisses in the mind
  17. 6 Modelling excellence
  18. 7 Brain sells
  19. 8 Alone together
  20. 9 Scan: Cognitive biases, fallacies, and rules of thumb
  21. Afterthought
  22. Index