Behavioral Economics for Tourism
eBook - ePub

Behavioral Economics for Tourism

Perspectives on Business and Policy in the Travel Industry

  1. 278 pages
  2. English
  3. ePUB (mobile friendly)
  4. Only available on web
eBook - ePub

Behavioral Economics for Tourism

Perspectives on Business and Policy in the Travel Industry

Book details
Table of contents
Citations

About This Book

Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.

  • Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist
  • Allows the tourism industry to better understand tourists, both cognitively and emotionally
  • Supports business success, technology development and sustainability in the tourism industry
  • Features case studies on behavioral tactics and strategies for use in tourism

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Yes, you can access Behavioral Economics for Tourism by Milena S. Nikolova in PDF and/or ePUB format, as well as other popular books in Economics & Microeconomics. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Academic Press
Year
2020
ISBN
9780128138120
Topic
Economics
Subtopic
Microeconomics
Index
Economics

Table of contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. About the author
  6. Acknowledgments
  7. Introduction: Behavioral economics: the economics of every day
  8. Chapter 1. Primer on behavioral economics
  9. Chapter 2. Tourism and traditional thinking
  10. Chapter 3. Tourism of the (near) future: growing, faster, on-the-go
  11. Chapter 4. Behavior-smart thinking for destinations
  12. Chapter 5. Behavior-smart thinking for tourism companies
  13. Chapter 6. Best practices and approaches using behavior-smart thinking in 10 tourism industry scenarios
  14. Conclusion
  15. Index