The Professionalization of Window Display in Britain, 1919-1939

Kerry Meakin

• Publisher: Bloomsbury Visual Arts
• Year: 2024
• ISBN:
  9781350427488
• Edition: 1
• Topic: Design
• Subtopic: Design History & Criticism

This book provides the first comprehensive history of window display as a practice and profession in Britain during the dynamic period of 1919 to 1939. In recent decades, the disciplines of retail history, business history, design and cultural history have contributed to the study of department stores and other types of shops. However, these studies have only made passing references to window display and its role in retail, society and culture. Kerry Meakin investigates the conditions that enabled window display to become a professional practice during the interwar period, exploring the shift in display styles, developments within education and training, and the international influence on methods and techniques. Piecing together the evidence, visual and written, about people, events, organisations, exhibitions and debates, Meakin provides a critical examination of this vital period of design history, highlighting major display designers and artists. The book reveals the modernist aesthetic developments that influenced high street displays and how they introduced passers-by to modern art movements.

Table of contents

• Cover
• Halftitle Page
• Title Page
• Contents
• List of Figures
• Acknowledgements
• List of Abbreviations
• Introduction
• PART ONE MODERN DISPLAY STYLES: FROM INTERNATIONAL INFLUENCES TO BRITISH
• PART TWO DISPLAY ASSOCIATIONS IN BRITAIN 1919–1920
• PART THREE RAISING STANDARDS: SCHOOLS AND TRAINING 1890s–1930s
• Conclusion
• Appendix A
• Notes
• Bibliography
• Index
• Imprint