Handbook of Financial Public Relations
eBook - PDF

Handbook of Financial Public Relations

  1. 192 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Handbook of Financial Public Relations

Book details
Table of contents
Citations

About This Book

Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry. The book also discusses the ethics involved; international dimensions; and the role of corporate identity in managing change. Four case studies are also presented. The text will be of great use to public relations practitioner in the finance industry.

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Yes, you can access Handbook of Financial Public Relations by Pat Bowman in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Butterworth-Heinemann
Year
2014
ISBN
9781483102740
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Front Cover
  2. Handbook of Financial Public Relations
  3. Copyright Page
  4. Table of Contents
  5. Foreword
  6. Contributors
  7. Introduction
  8. Chapter 1. Media relations
  9. Chapter 2. Investor relations
  10. Chapter 3. Annual reports
  11. Chapter 4. Internal communication
  12. Chapter 5. Marketing financial services
  13. Chapter 6. Regulation of the financial services industry
  14. Chapter 7. The ethical jungle
  15. Chapter 8. Stock Exchange listings, mergers and acquisitions
  16. Chapter 9. Crisis management
  17. Chapter 10. International dimensions
  18. Chapter 11. The role of corporate identity in managing change
  19. Chapter 12. Measuring opinion
  20. Chapter 13. Consultants or in-house: roles and relationships
  21. Case Studies
  22. Further reading
  23. Index