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- 232 pages
- English
- PDF
- Only available on web
eBook - PDF
Public Relations in Local Government
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Table of contents
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About This Book
Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts.
The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media.
The book will be of great interest to government employees who are in the public relations department.
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Yes, you can access Public Relations in Local Government by Tom F. Richardson in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Politics. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Front Cover
- Public Relations in Local Government
- Copyright Page
- Table of Contents
- Foreword
- Preface
- Chapter 1. The nature of public relations
- Chapter 2. Local authorities and democracy
- Chapter 3. Public relations in local government
- Chapter 4. The dissemination of information
- Chapter 5. The division of responsibility
- Chapter 6. The councillor and public relations
- Chapter 7. Widdicombe â and the repercussions
- Chapter 8. Direct contacts with the public1: personal contacts
- Chapter 9. Direct contacts with the public 2: printed material
- Chapter 10. Communication through the media 1: newspapers and periodicals
- Chapter 11. Communication through the media 2: radio and television
- Chapter 12. Public relations in practice in local government 1: the influence of marketing
- Chapter 13. Public relations in practice in local government 2: the importance to management
- Chapter 14. The contribution of technology
- Chapter 15. Providing resources for and evaluating public relations
- Chapter 16. Postscript: the future for local government public relations
- Appendix 1: The IPR Local Government Group's Awards Competition
- Appendix 2: Strathclyde Regional Council's Public Relations Achievements
- Index